The World's Most Perfect Roll

Any way you slice ‘em, they’re perfection.

A true Southerner knows a meal isn’t complete without the roll. For many families, that’s an original White House Roll® – a baked, uniquely soft and fluffy roll that is topped off with a tiny dusting of flour. From their start in Virginia, White House Rolls have become a part of plates nationwide. So tell us: How do you roll?

Our Rolls Keep on Rocking

White House Rolls originated in our hometown of Richmond, Virginia, where we still make them from scratch, with love. These days, you can buy The World’s Most Perfect Roll in select stores in more than 30 states. Or buy ‘em online and have them shipped to anywhere in the world.